About Apsalar
- Apsalar’s platform is the leading mobile DSP powered by 1st party behavioral data, providing an advertising and analytics platform for direct marketers and agencies looking to acquire and optimize high-ROI mobile audiences at scale.
- Apsalar was founded in 2010 by advertising technology veterans who previously started and built Kefta. The Apsalar management team has a combined 75 years working in online advertising and analytics.
- Apsalar has won numerous awards, including eWeek’s Top Ten Promising Mobile IT Startups (2011) and OnMobile’s AlwaysOn Top 100 Private Companies (2012).
What they do?
Centralized and Transparent Buying Across Key Ad Channels:
Apsalar simplifies the media buying DSP. Acquire and retarget high value users across most major RTB and non-RTB networks and exchanges. |
Dynamic Spend Optimization:
Apsalar helps measure ROI with attribution analytics, then optimizes the budget allocation using the downstream conversion performance of campaigns. Go beyond the download and optimize on metrics that really matters. |
Audience Targeting with 1st Party Data:
Able to target personas or look-alike audiences to increase the profitability of users. |
Premium Service:
As part of the package, Apsalar offers full, managed services (with dedicated account managers), designed specifically for the busy marketer large direct response brands and agencies. |
Track Campaign ROI With Attribution Analytics
The attribution analytics is the most accurate mobile campaign ROI tracking tool available in the market today. Marketers can track the ROI of all their mobile marketing campaigns in one, centralized dashboard for free!
The attribution analytics is the most accurate mobile campaign ROI tracking tool available in the market today. Marketers can track the ROI of all their mobile marketing campaigns in one, centralized dashboard for free!
Free Mobile App Analytics
The Apsalar platform includes FREE Analytics features that gives nsights into marketing attribution and in-app user behavior. Marketers can use these tools to measure the ROI of all their campaigns in one, unified dashboard. Additionally, marketers can understand user retention, engagement, and monetization in their apps.
The Apsalar platform includes FREE Analytics features that gives nsights into marketing attribution and in-app user behavior. Marketers can use these tools to measure the ROI of all their campaigns in one, unified dashboard. Additionally, marketers can understand user retention, engagement, and monetization in their apps.
Product Features
Real-time, Fully Flexible Cohort Analysis
Cohort users daily by any event, for real-time engagement and lifetime value analysis. |
Marketing Attribution Analysis Track downloads, attribution and ROI across any and all campaign acquisition sources.
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Real-time, Conversion Funnels Optimize conversions on different key in-app goals.
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Trending Reports Map multiple user interactions over time and across apps to understand important trends.
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Cross-App Analytics Get access to data across all your apps and track cross-app user behaviors.
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Automated Revenue Analysis Measure revenue, ARPU, ARPPU by app, segments and cohorts.
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Audience Management Segment users into audience groups by revenue, purchase history as well as browsing and campaign history.
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Engagement Analysis Index and quantify key engagement events to track total engagement value, engagement trends and average engagement per user (AEPU).
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